Ensuring AI Delivers Value to Business by Making Privacy a Priority

Many organizations are adopting Artificial Intelligence (AI) as a capability, but the focus is shifting from capability to responsibility. In the future, PwC anticipates that AI will be worth $15.7 trillion to the global economy, an unquestionable transformational potential. As a result of this growth, local GDPs are expected to grow by 26% in the next five years and hundreds of AI applications across all industries are expected to follow suit. 

Although these developments are promising, significant privacy concerns are emerging alongside them. AI relies heavily on large volumes of personal data, introducing heightened risks for misuse and data breaches. A prominent area of concern is the development of generative artificial intelligence (AI), which, in its misapplied state, can be used to create deceptive content, such as fake identities and manipulated images, which could pose serious threats to digital trust and privacy.

As Harsha Solanki of Infobip points out, 80% of organizations in the world are faced with cyber threats originating from poor data governance. This statistic emphasizes the scale of the issue. A growing need for businesses to prioritize data protection and adopt robust privacy frameworks has resulted in this statistic. During an era when artificial intelligence is reshaping customer experiences and operational models, safeguarding personal information is more than just a compliance requirement – it is essential to ethical i

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