Data Highways: Navigating the Privacy Pitfalls of New Automobiles

There is a possibility that these vehicles may be collecting vast amounts of information about their users that can be accessed by advertisers, data brokers, insurance companies and others, and that information could be shared with several companies including advertisers, data brokers, and insurance companies. 

Privacy experts believe users may want to hold off on getting all the connected accessories that come with new cars to protect their data. From the beginning, tech companies have known that data can be sold for dollars, so they have been collecting all the information possible for them to sell it to their highest bidder. 

Data sharing between users’ cars is a long-standing practice, but it seems their part is much bigger than most people would suspect; in fact, it might even be the biggest seller of users’ data. Car companies sometimes allow consumers to adjust the connectivity settings, and drivers can read about how that is done in their car’s privacy policy, but there are times when it is not possible to turn off all data sharing. 

As connected cars become more prevalent, advocates of consumer data privacy are raising concerns about their proliferation, and their proliferation is raising alarms regarding their proliferation. The Counterpoint Technology Market Research report estimates that by 2030, more than 95% of passenger cars sold will have embedded connectivity. As a

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