Google Chrome Launches ‘Privacy Sandbox’ to Phase Out Tracking Cookies

Google has officially commenced the implementation of Privacy Sandbox within its Chrome web browser for a majority of its users. This move comes nearly four months after the initial announcement of the plan.

“We believe it is vital to both improve privacy and preserve access to information, whether it’s news, a how-to-guide, or a fun video,” Anthony Chavez, vice president of Privacy Sandbox initiatives at Google, said.

“Without viable privacy-preserving alternatives to third-party cookies, such as the Privacy Sandbox, we risk reducing access to information for all users, and incentivizing invasive tactics such as fingerprinting.”

To facilitate thorough testing, the search giant has chosen to leave approximately three percent of users unaffected by the transition initially. Full availability is anticipated for all users in the upcoming months.

Privacy Sandbox serves as Google’s comprehensive approach to a suite of technologies designed to replace third-party tracking cookies with privacy-conscious alternatives. This transition aims to maintain personalized content and advertisements while safeguarding user privacy.

Simultaneously, the company is in the beta testing phase of Privacy Sandbox on Android, exten

[…]
Content was cut in order to protect the source.Please visit the source for the rest of the article.