Youtube is planning something new for its platform and content creators in 2026. The company plans to integrate AI into its existing and new tools. The CEO said that content creators will be able to use GenAI for shorts. While we don’t know much about the feature yet, it looks like OpenAI’s Sora app where users make videos of themselves via prompt.
What will be new in 2026?
“This year you’ll be able to create a Short using your own likeness, produce games with a simple text prompt, and experiment with music “ said CEO Neal Mohan. All these apps will be AI-powered which many creators may not like. Many users prefer non-AI content. CEO Neil Mohan has addressed these concerns and said that “throughout this evolution, AI will remain a tool for expression, not a replacement.”
But the CEO didn’t provide other details about these new AI capabilities. It is not clear how this will help the creators and the music experimentation work.
That’s not all, though.
Additionally, YouTube will introduce new formats for shorts. According to Mohan, Shorts would let users to share images in the same way as Instagram Reels does. Direct sharing of these will occur on the subscribers’ feed.
In 2026, YouTube will likewise concentrate on the biggest displays it can be accessed on, which are televisions. According to Mohan, the business will soon introduce “more than 10 specialized YouTube TV plans spanning sports, entertainment, and news, all designed to give subscribers more control,” along with “fully customizable multiview.”
Why new feature?
Mohan noted that the creator economy is another area of concern. According to YouTube’s CEO, video producers will discover new revenue streams this year. The suggestions made include fan funding elements like jewelry and gifts, which will be included in addition to the current Super Chat, as well as shopping and brand bargains made possible by YouTube.
YouTube’s new venture
The business also hopes to grow YouTube Shopping, an affiliate program that lets content producers sell goods directly in their videos, shorts, and live streams. The business stated that it will implement in-app checkout in 2026, enabling users to make purchases without ever leaving the site.
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