YouTube Faces Struggle from EU Regulators for Dropping Use of Ad Blockers

Alexander Hanff, a privacy activist is suing the European Commission, claiming that YouTube’s new ad blocker detection violates European law. 

In response to the Hanff’s claims to the European Commission, German Pirate Party MEP asked for a legal position on two key issues: whether this type of detection is “absolutely necessary to provide a service such as YouTube” and whether “protection of information stored on the device (Article 5(3) ePR) also cover information as to whether the user’s device hides or blocks certain page elements, or whether ad-blocking software is used on the device.”

YouTube’s New Policy 

Recently, YouTube has made it mandatory for users to cease using ad blockers or else they will receive notifications that may potentially prevent them from accessing any material on the platform. The majority of nations will abide by the new regulations, which YouTube claims are intended to increase revenue for creators.

However, the reasons that the company provides are not likely to hold up in Europe. Experts in privacy have noted that YouTube’s demand to allow advertisements to run for free users is against EU legislation. Since it can now identify users who have installed ad blockers to avoid seeing advertisements on the site, YouTube has really been accused of spying on its customers.

EU regulators has already warned tech giants like Google and Apple. Now, YouTube is the next platform that could face lengthy legal battles with the aut

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