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An era when artificial intelligence (AI) is rapidly becoming the backbone of modern business innovation is presenting a striking gap between awareness and action in a way that has been largely overlooked. In a recent study conducted by Sapio Research, it has been reported that while most organisations in Europe acknowledge the growing risks associated with AI adoption, only a small number have taken concrete steps towards reducing them.
Based on insights from 800 consumers and 375 finance decision-makers across the UK, Germany, France, and the Netherlands, the Finance Pulse 2024 report highlights a surprising paradox: 93 per cent of companies are aware that artificial intelligence poses a risk, yet only half have developed formal policies to regulate its responsible use. 
There was a significant number of respondents who expressed concern about data security (43%), followed closely by a concern about accountability, transparency, and the lack specialised skills to ensure a safe implementation (both of which reached 29%). In spite of this increased awareness, only 46% of companies currently maintain formal guidelines for the use of artificial intelligence in the workplace, and even fewer—48%—impose restrictions on the type of data that employees are permitted to feed into the systems. 
It has also been noted that just 38% of companies have implemented

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