It is becoming increasingly evident that as digital technologies are woven deeper into our everyday lives, questions about how personal data is collected, used, and protected are increasingly at the forefront of public discussion.
There is no greater symbol of this tension than the vast ecosystem of Google products, whose products have become nearly inseparable from the entire online world.
It’s important to understand that, despite the convenience of this service, the business model that lies behind it is fundamentally based on collecting user data and monetising attention with targeted advertising.
In the past year alone, this model has generated over $230 billion in advertising revenue – a model that has driven extraordinary profits — but it has also heightened the debate over what is the right balance between privacy and utility.’
In recent years, Google users have begun to reconsider their dependence on Google and instead turn to platforms that pledge to prioritise user privacy and minimise data exploitation rather than relying solely on Google’s services. Over the last few decades, Google has built a business empire based on data collection, using Google’s search engine, Android operating system, Play Store, Chrome browser, Gmail, Google Maps, and YouTube, among others, to collect vast amounts of personal information.
This article has been indexed from CySecurity News – Latest Information Security and Hacking Incidents
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