It’s not every day you get to reflect on a journey that started as an odd “googley” startup and culminates in a shiny Leaders placement on a Gartner Magic Quadrant for SIEM 2025 (MQ).
When I joined Chronicle in the summer of 2019 — a name now rolled into the broader Google SecOps product (with SOAR by Siemplify and threat intel by Mandiant) — it was very much a startup. Yes, we were part of Alphabet, but the spirit, the frantic energy, the drive — it was a startup to its core.
And here’s the kicker (and a side rant!): I’m fundamentally allergic to large companies. Those who know me have heard me utter this countless times. So, in a matter of weeks after joining a small company, I found myself working for a very large one indeed.
To me, that pivot, that blending of startup momentum and big company scale, is, in many ways, the secret sauce behind our success today. It turns out, you need both the wild ambition of a young vendor and the solid foundation of a massive enterprise to truly move the needle (and the dots on the MQ … but these usually reflect customer realities).
The MQ and the Price of Poker
Now, as a reformed analyst who spent eight years in the Gartner trenches, I’ll clear up a misconception right away: the Magic Quadrant placement has precisely zero to do with how much a vendor pays Gartner. Trust me, there are vendors in highly visible SIEM MQ positions who’ve probably never sent Gartner a dime over the years.
Conversely, there are large organizations that have paid a fortune and have been completely excluded from the report. The MQ placement reflects customer traction and market reality (usually — there are sa
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