In Q4 2025, Microsoft once again ranked as the most impersonated brand in phishing attacks, accounting for 22% of all brand phishing attempts, according to data from Check Point Research. This continues a multi-quarter trend in which attackers increasingly abuse trusted enterprise and consumer brands to harvest credentials and gain initial access. Google followed in second place with 13%, while Amazon climbed into third position at 9%, fueled by Black Friday and holiday sales, overtaking Apple. After a prolonged absence, Facebook (Meta) re-entered the top 10, landing in fifth place, highlighting renewed interest among attackers in social media account takeover. […]
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