Meta, the parent company of social media giants Facebook and Instagram, will soon begin leveraging user conversations with its AI chatbot to drive more precise targeted advertising on its platforms.
Starting December 16, Meta will integrate data from interactions users have with the generative AI chat tool directly into its ad targeting algorithms. For instance, if a user tells the chatbot about a preference for pizza, this information could translate to seeing additional pizza-related ads, such as Domino’s promotions, across Instagram and Facebook feeds.
Notably, users do not have the option to opt out of this new data usage policy, sparking debates and concerns over digital privacy. Privacy advocates and everyday users alike have expressed discomfort with the increasing granularity of Meta’s ad targeting, as hyper-targeted ads are widely perceived as intrusive and reflective of a broader erosion of personal privacy online.
In response to these growing concerns, Meta claims there are clear boundaries regarding what types of conversational data will be incorporated into ad targeting.&nb
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