This week, Google, as part of its annual Google Marketing Live 2025 event, unveiled a comprehensive suite of artificial intelligence-powered tools to help the company cement its position at the forefront of digital commerce and advertising on Wednesday, May 21, at a press conference.
Google’s new tools are intended to revolutionise the way brands engage with consumers and drive measurable growth through artificial intelligence, and they are part of a strategic push that Google is making to redefine the future of advertising and online shopping.
In her presentation, Vidhya Srinivasan, Vice President and General Manager of Google Ads and Commerce, stressed the importance of this change, saying, “The future of advertising is already here, fueled by artificial intelligence.”
In her presentation, Vidhya Srinivasan, Vice President and General Manager of Google Ads and Commerce, stressed the importance of this change, saying, “The future of advertising is already here, fueled by artificial intelligence.”
This declaration was followed by Google’s announcement of advanced solutions that will enable businesses to use smarter bidding, dynamic creative creation, and intelligent, agent-based assistants in real-time, which can adjust to user behaviour and market conditions, as well as adapt to changing market conditions.
Google has launched this major product at a critical time in its history, as generative AI platforms and conversational search tools are putting unprecedented pressure on traditional search and shopping channels, diverting users away from these methods.
Google has launched this major product at a critical time in its history, as generative AI platforms and conversational search tools are putting unprecedented pressure on traditional search and shopping channels, diverting users away from these methods.
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