Digital doppelgängers: How sophisticated impersonation scams target content creators and audiences

Content creation is no longer niche. Over 50 million Americans earn income by making videos, livestreams, podcasts, or other digital media. Many are full-time creators, while others pursue it as a side hustle. Either way, having an online presence is becoming increasingly risky.  Scammers are catching on. In 2024 alone, the Federal Trade Commission’s logged […]

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