AI-Powered Scams: Fake Sites, Fake Ads, and the New Brand Impersonation Economy | Yoav Keren (BrandShield)
Host David Shipley interviews Yoav Keren, CEO and co-founder of BrandShield, about how AI is accelerating large-scale, "boring" online fraud beyond headline deepfakes: pixel-perfect fake storefronts, AI-run social accounts, fraudulent search and social ads, and poisoning AI chat results that link to scams. Keren says criminals can now cheaply target organizations of any size, creating massive global losses and harming legitimate businesses through lost revenue and trust; BrandShield research found over 30% of scam victims won't buy again from the impersonated brand. They discuss the marketing-style funnel scammers use, the risks of AI shopping agents being unable to distinguish real from fake, and whether platforms should be held accountable when they fail to act on reported fraud. Keren outlines BrandShield's AI-driven detection and takedown approach and its dependence on platform cooperation.
00:00 AI Scamdemic Overview
00:54 Meet Yoav Keren
01:57 Why BrandShield Matters
03:15 AI Scales Impersonation
07:03 Mundane Fraud Pays
09:37 Poisoned Chatbots
10:32 Trust Loss Fallout
12:16 Platform Liability Debate
17:01 Cheap Domains Whac A Mole
18:29 Protecting SMEs at Scale
22:06 BrandShield Tech Edge
25:58 AI Dystopia vs Real Harm
29:44 Global Governance Ideas
31:45 Lightning Round
34:19 When Fraud Turns Physical
36:16 Closing Thanks
Read the original article: