Radware’s 2025 E-commerce Bot Threat Report reveals that automated bots generated 57% of online shopping website traffic during the 2024 holiday season, rather than human buyers. According to Radware’s analytics, this is the first time non-DDoS generating bots have outperformed human shoppers in driving traffic to e-commerce websites. The company claims that this represents substantial shifts in the cybersecurity landscape for e-commerce providers and online retailers.
“Bad bots are no longer just based on simple scripts—they’re sophisticated, AI-enhanced agents capable of outsmarting traditional defences. E-commerce providers and online retailers that rely on conventional security measures will find themselves increasingly exposed, not just during the holidays but year-round,” stated Ron Meyran, Vice President of Cyber Threat Intelligence at Radware.
The report describes numerous important bot attack trends and real-world data collected during the 2024 online holiday shopping season. It also looks at the dispersed and multi-vector threats that e-commerce enterprises should be prepared to face in the coming year. According to the findings, AI-generated bots with human-like characteristics are becoming more common. Bad bots accounted for 31% of all internet
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