Grubhub Branding Misused to Promote Exponential Crypto Returns

The holiday season is a time when consumer engagement is at its peak and digital transactions are in the ascendant. However, a wave of misleading communication has been plaguing Grubhub’s user community in recent weeks. 

There has been an increase in the number of users of Grubhub’s online food delivery platform that has been targeted by a coordinated email scam designed to mimic Grubhub’s infrastructure in order to cultivate trust among its customers.

It was falsely framed as part of a holiday crypto promotion. It used the authentic-sounding subdomain b.grubhub.com. The emails were derived from addresses typically associated with the company’s merchant partner outreach, appearing to have originated from those addresses. 

The verified communications team at Grubhub uses a similar domain when communicating with restaurants and commercial partners, giving legitimacy to what has really been a malicious impersonation campaign in reality.

A fraud email was sent to users that asked them to transfer Bitcoins to external wallets and promised a tenfold return within minutes.

A widely circulated message claimed that there were only 30 minutes left in this promotion, asserting that any Bitcoin that was sent would be multiplied tenfold. This illustrates how the scam relies heavily on urgency and unrealisti

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