Facebook is testing a new policy that places restrictions on how many external links certain users can include in their posts. The change, which is currently being trialled on a limited basis, introduces a monthly cap on link sharing unless users pay for a subscription.
Some users in the United Kingdom and the United States have received in-app notifications informing them that they will only be allowed to share a small number of links in Facebook posts without payment. To continue sharing links beyond that limit, users are offered a subscription priced at £9.99 per month.
Meta, the company that owns Facebook, has confirmed the test and described it as limited in scope. According to the company, the purpose is to assess whether the option to post a higher volume of link-based content provides additional value to users who choose to subscribe.
Industry observers say the experiment reflects Meta’s broader effort to generate revenue from more areas of its platforms. Social media analyst Matt Navarra said the move signals a shift toward monetising essential platform functions rather than optional extras.
He explained that the test is not primarily about identity verification. Instead, it places practical features that users rely on for visibility and reach behind a paid tier. In his view, Meta is now charging for what he describes as “survival features” rather than premium add-ons.
Meta already offers a paid service called Meta Veri
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