The GenAI problem
Today’s information environment includes a wide range of communication. Social media platforms have enabled reposting, and comments. The platform is useful for both content consumers and creators, but it has its own challenges.
The rapid adoption of Generative AI has led to a significant increase in misleading content online. These chatbots have a tendency of generating false information which has no factual backing.
What is AI slop?
The internet is filled with AI slop- content that is made with minimal human input and is like junk. There is currently no mechanism to limit such massive production of harmful or misleading content that can impact human cognition and critical thinking. This calls for a robust mechanism that can address the new challenges that the current system is failing to tackle.
The content provenance report
For restoring the integrity of digital information, Canada’s Centre for Cyber Security (CCCS) and the UK’s National Cyber Security Centre (NCSC) have launched a new report on public content provenance. Provenance means “place of origin.” For building stronger trust with external audiences, businesses and organisations must improve the way they manage the source of their information.