In the face of looming Black Friday 2025 frenzy, Amazon has unveiled a warning to its large customer base that is expected to overlap the holiday season’s busiest shopping week. The warning warns of a surge in sophisticated scams expected to shadow the holiday season’s busiest shopping week.
On November 24, the company emailed a security advisory to millions of users, one that Forbes first reported on, warning that cybercriminals are increasingly exploiting the seasonal spike in online purchases by impersonating individuals, using fraudulent advertising, and sending unsolicited messages to elicit personal and financial information from them.
There are approximately 310 million active customers on Amazon, making the retailer a high-value target for attackers looking for easy money during the holiday season, so they outlined five prominent tactics currently used to deceive shoppers, including the use of fake account verification emails and unsolicited phone calls to deceive shoppers.
As Consumer Protection experts, we agree with these concerns; Mr. Mike Andrews, a representative from National Trading Standards, told Metro that scammers have an advantage over consumers when it comes to the weeks leading up to Christmas, knowing that even a small fraction of successful attempts during peak retail activities can yield significant returns.
In a new study published in the journal Cybe
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