Hyundai faces security incident with potential data exposure

In the past few months, Hyundai AutoEver America, a division of Hyundai Motor Group, has confirmed a recent data breach that exposed sensitive personal information after hackers infiltrated its internal IT environment earlier this year, revealing a recent data breach. 

A company spokesperson told me that unauthorized access to the company’s computer systems began on February 22, 2025 and went undetected until March 2, giving intruders nine days to access confidential data. 

The early breach notices didn’t specify how many people were affected, but according to state regulatory disclosures as well as a subsequent statement issued to Kelley Blue Book, approximately 2,000 people—out of the over 2.7 million users HAEA serves across Hyundai, Kia, and Genesis platforms—were impacted. There have been a number of compromises of the data, including names, Social Security numbers, and driving license information. 

In response to the suspicious activity, HAEA contacted an external cybersecurity expert who conducted an investigation, contained the intrusion, and informed law enforcement. As officials continue to assess the full scope of the incident, officials have begun issuing formal notices to those whose information was possibly exposed. 

It was only in the months that followed

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