Deepfakes Are More Polluting Than People Think

Artificial intelligence, while blurring the lines between imagination and reality, is causing a new digital controversy to unfold at a time when ethics and creativity have become less important and the digital realm has become a much more fluid one. 

With the advent of advanced artificial intelligence platforms such as OpenAI’s Sora, deepfake videos have been able to flood social media feeds with astoundingly lifelike representations of celebrities and historic figures, resurrected in scenes that at times appear sensational but at other times are deeply offensive, thanks to advanced artificial intelligence platforms.

In fact, the phenomenon has caused widespread concern amongst families of revered personalities such as Dr Martin Luther King Jr. Several people are publicly urging technology companies to put more safeguards in place to prevent the unauthorised use of their loved ones’ likenesses.

However, as the debate over the ethical boundaries of synthetic media intensifies, there is one hidden aspect of the issue that is quietly surfacing, namely, the hidden environmental impact that synthetic media has on the environment. 

The creation of these hyperrealistic videos requires a great deal of computational power, as explained by Dr Kevin Grecksc

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