OpenAI has officially entered the web-browsing market with ChatGPT Atlas, a new browser built on Chromium: the same open-source base that powers Google Chrome. At first glance, Atlas looks and feels almost identical to Chrome or Safari. The key difference is its built-in ChatGPT assistant, which allows users to interact with web pages directly. For example, you can ask ChatGPT to summarize a site, book tickets, or perform online actions automatically, all from within the browser interface.
While this innovation promises faster and more efficient browsing, privacy experts are increasingly worried about how much personal data the browser collects and retains.
How ChatGPT Atlas Uses “Memories”
Atlas introduces a feature called “memories”, which allows the system to remember users’ activity and preferences over time. This builds on ChatGPT’s existing memory function, which stores details about users’ interests, writing styles, and previous interactions to personalize future responses.
In Atlas, these memories could include which websites you visit, what products you search for, or what tasks you complete online. This helps the browser predict what you might need next, such as recalling the airline you often book with or your preferred online stores. OpenAI claims that this data collection aims to enhance user experience, not exploit it.
However, this personalization comes with serious privacy implications. Once stored, these
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