Your Avatar is You, However You See Yourself, and You Should Control Your Experience and Your Data

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Virtual worlds are increasingly providing sophisticated, realistic, and often immersive experiences that are the stuff of fantasy. You can enter them by generating an avatar – a representation of the user that could take the form of an animal, a superhero, a historic figure, each some version of yourself or the image you’d like to project. You can often choose to express yourself by selecting how to customize your character. For many, Avatar customization is key for satisfying and immersive gameplay or online experience. Avatars used to be relatively crude, even cartoonish representations, but they are becoming increasingly life-like, with nuanced facial expressions backed by a wealth of available emotes and actions. Most games and online spaces now offer at least a few options for choosing your avatar, with some providing in-depth tools to modify every aspect of your digital representation. 

There is a broad array of personal and business applications for these avatars as well- from digital influencers, celebrities, customer service representatives, to your digital persona in the virtual workplace. Virtual reality and augmented reality promise to take avatars to the next level, allowing the avatar’s movement to mirror the user’s gestures, expressions, and physicality. 

The ability to customize how you want to be perceived in a virtual world can be incredibly empowering. It enables embodying rich personas to fit the environment and the circumstances or adopting a mask to shield your privacy and personal self from what you wish to make public. You might use one persona for gaming, another for in a professional setting, a third for a private space with your friends.

An avatar can help someone remove constraints imposed on them by wider societal biases. For example trans and ge

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