What Went Wrong: Apple Watch Series 7 Rumors Edition

This article has been indexed from MacRumors: Mac News and Rumors – Front Page

Going into an Apple fall season, excitement typically revolves around the new iPhones. This year, however, the Apple Watch stole some of the iPhone‘s spotlight due to reports, leaks, and rumors suggesting it would be getting a significant redesign.



One of the biggest surprises during Apple’s “California streaming” event was the new Apple Watch, not because of the features or design it included, but instead, the features and designs it didn’t.

Flat-Edged Design? Not so fast…

In the weeks and months leading up to the event, credible reports from reliable journalists and leakers suggested the new Apple Watch would be sporting a flat-edged design. The first time we heard of the 2021 Apple Watch getting a redesign was from Apple analyst Ming-Chi Kuo, who stated in September of 2020, exactly a year before Apple’s “California streaming” event, that the new watch will receive a “significant redesign” in 2021 “at the earliest.”

In the months that followed Kuo’s report, rumors were quiet and stale regarding the 2021 Apple Watch as the focus shifted to more immediate products released throughout 2020. The second time we heard and saw the alleged redesign for the Apple Watch was from Apple leaker Jon Prosser, who in May shared renders depicting an Apple Watch with fully flat-edges, similar to the ‌iPhone‌ and iPad.



In the video sharing the renders, Prosser noted that the renders, he believed, showcased the Apple Watch Series 7, given that Kuo had previously mentioned a significant redesign. Prosser, at the time, however, could not confidently label the design he leaked as the

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