The three issues in A2P messaging that are costing brands significant money are:
- Price increases
- AIT
- Exclusivity deals
The modern digital landscape, while providing unprecedented connectivity and convenience, has also given rise to a myriad of complex security challenges. One such covert menace that has been gaining momentum under the radar is Artificially Inflated Traffic (AIT) fraud, particularly in relation to SMS verification practices.
This article has been indexed from DZone Security Zone