Unwanted Bot Traffic Costs up to $250M a Year

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More and more businesses are infiltrated by malicious and increasingly difficult to detect bots, according to Cybernews. This is particularly affecting retailers who had to expand their online presence to meet the needs of their customers.

According to Netacea, a company that specializes in detecting and mitigating bot activity on websites, approximately 500 businesses based in the United States and the United Kingdom from various industries, including travel, entertainment, e-commerce, financial services, and telecommunications, were evaluated. The businesses that took part in the poll had revenues ranging from $350 million to over $7 billion.

Two-thirds of businesses realized their websites were attacked by automated bots. Approximately 46%…

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