In October 2008, the U.S. Special Operations Command published a request for proposal (RFP) seeking “rapid, on-order global dissemination of web-based influence products and tools in support of strategic and long-term U.S. Government goals and objectives.” The RFP listing, for something nondescript called a “Trans Regional Web Initiative” (TRWI), appeared at a time when the global war on terror—and the growing online presence of terrorists—was a particularly critical mission. The TRWI required a lead that could handle everything from the development of website architecture and content management systems, to the development of content “tailored to foreign audiences” in the battle for hearts and minds.
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