U.S. Influence Operations: The Military’s Resurrected Digital Campaign for Hearts and Minds

In October 2008, the U.S. Special Operations Command published a request for proposal (RFP) seeking “rapid, on-order global dissemination of web-based influence products and tools in support of strategic and long-term U.S. Government goals and objectives.” The RFP listing, for something nondescript called a “Trans Regional Web Initiative” (TRWI), appeared at a time when the global war on terror—and the growing online presence of terrorists—was a particularly critical mission. The TRWI required a lead that could handle everything from the development of website architecture and content management systems, to the deve

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