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Location tracking service Life360 has been selling the precise location data of tens of millions of its users, according to a new report shared by The Markup.
Life360 bills itself as a “family safety platform” app that is meant to allow family members to keep tabs on one another with tracking software that’s installed on smartphones, and there are both Android and iPhone apps.
The software is used by 33 million people around the world, and apparently, Life360 is selling location data from both children and adults to a dozen data brokers that then provide the data to other third parties. Two former Life360 employees said that Life360 is one of the largest sources of data in the industry, expressing concern for how the data is used and the lack of safeguards to prevent misuse.
The employees said that Life360 does not take precautions to ensure that location histories cannot be traced back to individuals. The most obvious user identifying information is removed, but Life360 does not aggregate data or reduce precision to preserve privacy.
Life360 CEO Chris Hulls told The Markup that data is an “important part of the business model” that allows Life360’s core services to be offered for free.
“We have no means to confirm or deny the accuracy” of whether Life360 is among the largest sources of data for the industry, Life360 founder and CEO Chris Hulls said in an emailed response to questions from The Markup. “We see data as an important part of our business model that allows us to keep the core Life360 services free for the majority of our users, including features that have improved driver safety and saved numerous lives.”
An engineer who worked for X-Mode, a location data provider, said that the raw location data received from Life360 was one of its “most valuable offerings” because of the “sheer volume and precision of the data.” Life360 has sold data to X-Mode, Cuebiq, Arity, Safegraph, and others that provide location data to other services. Life360 discloses some of the data sharing in its priv
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