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Most people are familiar with business-to-consumer (B2C) sharing economy companies such as Uber, Airbnb, and DoorDash, but what you may not know is that this fast-growing, widely recognized business model is also being increasingly leveraged by business-to-business (B2B) companies to access on-demand services in lieu of short- or long-term contracts with third-party businesses. Here are some examples: During the pandemic, manufacturers—especially small ones—were left with idle factory capacity. On-demand manufacturing marketplaces such as Xometry, Fictiv, … More
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