Protect Yourself from AI Scams and Deepfake Fraud

In today’s tech-driven world, scams have become increasingly sophisticated, fueled by advancements in artificial intelligence (AI) and deepfake technology. Falling victim to these scams can result in severe financial, social, and emotional consequences. Over the past year alone, cybercrime victims have reported average losses of $30,700 per incident. 

As the holiday season approaches, millennials and Gen Z shoppers are particularly vulnerable to scams, including deepfake celebrity endorsements. Research shows that one in five Americans has unknowingly purchased a product promoted through deepfake content, with the number rising to one in three among individuals aged 18-34. 

Sharif Abuadbba, a deepfake expert at CSIRO’s Data61 team, explains how scammers leverage AI to create realistic imitations of influencers. “Deepfakes can manipulate voices, expressions, and even gestures, making it incredibly convincing. Social media platforms amplify the impact as viewers share fake content widely,” Abuadbba states. 

Cybercriminals often target individuals as entry points to larger networks, exploiting relationships with family, friends, or employers. Identity theft can also harm professional reputations and financial credibility. To counter these threats, experts suggest practical steps to protect yourself and your loved ones.

Scammers are increasingly impersonating loved ones through texts, calls, or video to request money. 

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