Permutive and PubMatic partner to maintain control and safety over data

As advertisers seek out privacy-centric addressability solutions, Permutive and PubMatic partnership makes publisher data more accessible to advertisers and monetizable for publishers. This new partnership pairs PubMatic’s Connect – which enables media buyers to seamlessly connect with their target audiences across the open internet – with Permutive’s audience infrastructure, which gives publishers 100% addressability and the control to unlock first-party audiences consistently across all media transaction types. The result is scalable and streamlined demand for … More →

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