Netflix puts a stop to password-sharing
Netflix is bringing new rules to stop password sharing. It can be good news for Netflix and its investors hoping to increase revenue. But it surely is bad news for customers, their families, and their friends.
So Netflix is using a unique multi-step process for bringing out this unpopular change. First, it warned everyone about it in advance. After that, it slowly started bringing out changes in secondary markets in Latin America before touching the Canada and U.S., where Netflix gets 44% of its revenue.
When will the new password-sharing rule apply
The company said that new changes might come in more places in the first months of 2023. In its newest edition, it has given more information about how the password crackdown might actually help, but it hasn’t provided enough info for customers to understand how it will affect them. Or when.
These are smart tactics from a smart company. The reaction to this latest change on social media and media is not positive. By the time these new changes are implemented in the U.S., it will feel like old news.
Users who do password sharing may actually create new accounts, or switch to other streaming platforms like Amazon Prime, Disney+, or Hulu instead. The new rule might also trigger some existing customers to cancel their subscriptions. However, it is unlikely to see large numbers of people quit Netfli
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