Keeping Google Play safe for users and developers remains a top priority for Google. As users increasingly prioritize their digital privacy and security, we continue to invest in our Data Safety section and transparency labeling efforts to help users make more informed choices about the apps they use.
Research shows that transparent security labeling plays a crucial role in consumer risk perception, building trust, and influencing product purchasing decisions. We believe the same principles apply for labeling and badging in the Google Play store. The transparency of an app’s data security and privacy play a key role in a user’s decision to download, trust, and use an app.
Highlighting Independently Security Tested VPN Apps
Last year, App Defense Alliance (ADA) introduced MASA (Mobile App Security Assessment), which allows developers to have their apps independently validated against a global security standard. This signals to users that an independent third-party has validated that the developers designed their apps to meet these industry mobile security and privacy minimum best practices and the developers are going the extra mile to identify and mitigate vulnerabilities. This, in turn, makes it harder for attackers to reach users’ devices and improves app quality across the ecosystem. Upon completion of the successful validation, Google Play gives developers the option to declare an “Independent security review” badge in its Data Safety section, as shown in the image below. While certification to baseline security standards does not imply that a product is free of vulnerabilities, the badge associated with these validated apps helps users see at-a-glance that a developer has prioritized security and privacy practices and committed to user safety.
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