Microsoft’s Priva Platform: Revolutionizing Enterprise Data Privacy and Compliance

 

Microsoft has taken a significant step forward in the realm of enterprise data privacy and compliance with the expansive expansion of its Priva platform. With the introduction of five new automated products, Microsoft aims to assist organizations worldwide in navigating the ever-evolving landscape of privacy regulations. 
In today’s world, the importance of prioritizing data privacy for businesses cannot be overstated. There is a growing demand from individuals for transparency and control over their personal data, while governments are implementing stricter laws to regulate data usage, such as the AI Accountability Act. Paul Brightmore, principal group program manager for Microsoft’s Governance and Privacy Platform, highlighted the challenges faced by organizations, noting a common reactive approach to privacy management. 
The new Priva products are designed to shift organizations from reactive to proactive data privacy operations through automation and comprehensive risk assessment. Leveraging AI technology, these offerings aim to provide complete visibility into an organization’s entire data estate, regardless of its location. 
Brightmore emphasized the capabilities of Priva in handling data requests from individuals and ensuring compliance across various data sources.

The expanded Priva family includes Privacy Assessments, Privacy Risk Management, Tracker Scanning, Consent Management, and Subject Rights Requests. These pr

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