Read the original article: Magnite supports Unified ID 2.0 to create a common transaction fabric for digital advertising
Magnite announces its support of the open-source, interoperable identity solution, Unified ID 2.0, in collaboration with The Trade Desk and other companies across the digital advertising industry. Magnite will adopt Unified ID 2.0, an open source framework for hashing and encrypting email addresses, in order to create a common transaction fabric for digital advertising. Magnite’s endorsement will also further promote publisher adoption of the solution. “Magnite and The Trade Desk share the common belief that … More
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Read the original article: Magnite supports Unified ID 2.0 to create a common transaction fabric for digital advertising