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Pathwire released the results of its Data Compliance Survey, a survey of 1,000 IT and marketing decision-makers across the globe on the most common data privacy and compliance trends and challenges. Comply with privacy laws The findings reveal 44.7% of organizations have had to add or change technology in the marketing stack to comply with privacy laws, and some are spending upwards of $10,000 every year to remain up to date with requirements. The majority … More
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Read the original article: Lack of email validation and opt-in processes hinder organizations from achieving compliance