InfoSum and Experian join forces to deliver privacy-first collaboration solutions to customers

InfoSum and Experian initiative enables brands, partners, and media owners to leverage Experian’s identity graph to match their first-party datasets within InfoSum’s Secure Data Clean Room technology to enrich identity profiles and amplify match rates. The collaborative effort builds on InfoSum’s long-standing integration with Experian. The multi-party collaboration partnership will also build on both Experian’s and InfoSum’s existing integrations with IRI, enabling marketers to enrich their first-party data, expand their existing audiences and increase match … More →

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