India’s New SMS Traceability Rules to Combat Fraud Begin November 1, 2024

 

Beginning November 1, 2024, Indian telecom providers Airtel, Jio, and Vi will follow a new set of SMS traceability and monitoring guidelines mandated by the Telecom Regulatory Authority of India (TRAI). Aimed at combating cybercrime, these measures seek to enhance security by allowing users to block suspicious calls and messages effectively. By tracing SMS sources more accurately, telecom operators can swiftly identify and block fraudulent messages, improving the fight against scams and phishing attempts. 

Additionally, organizations sending promotional SMS, such as banks and e-commerce companies, must adhere to TRAI’s telemarketing standards, or risk their messages being blocked.

This initiative aims to create a safer SMS ecosystem, giving users a clearer means to distinguish legitimate messages from scams. Yet, the vast volume of commercial messages sent in India—between 1.5 and 1.7 billion daily—makes it challenging to implement such a system seamlessly. With high-volume traffic, the infrastructure for monitoring requires robust capabilities to ensure message traceability without slowing down service for time-sensitive messages, especially for critical banking and transaction-related OTPs.

Another layer of concern involves potential delays in urgent messages. 

These requirements could slow the delivery of essential communications, such as OTPs used in online banking. Telecoms are working to prevent this issue, as delays in these transactional messages could interrupt online financial processes. Balancing

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