How will Aston Martin Cognizant Formula One Team move to the front of the starting grid? Data, sweet data

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We’re slightly different from most businesses in that we’re not revenue driven per se. It’s all about performance and that performance, not just on the car, distills down to everything we do in the business. — Bill Peters, CIO, Aston Martin Cognizant Formula One Team   Anyone who’s tuned in to the hugely popular Netflix […]

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