This article has been indexed from MacRumors: Mac News and Rumors – Front Page
Apple TV+ is Apple’s streaming service, written, produced, and developed by Apple and its partners, so it shouldn’t come as a surprise for anyone to learn that Apple products are commonly placed throughout scenes for Apple TV+ shows, but they’re all done for specific reasons.
A new video report by The Wall Street Journal, which required watching over 74 episodes of Apple TV+ shows, including Ted Lasso, The Morning Show, Defending Jacob, and Trying, outlines precisely how and why Apple product placements are done throughout specific episodes.
According to the report, throughout 74 Apple TV+ episodes, 300 iPhones, 120 MacBooks, and 40 pairs of AirPods were shown throughout certain scenes. That equates to over 700 Apple product placements. To put that into perspective, in one episode of Ted Lasso, a total of 36 Apple products were shown either on set or actively being used by characters.
To some, Apple is simply doing this as a promotion for its products, using the popularity and storyline of its shows to bolster its brand image. While undoubtedly true, the placements are strategic and not at all random. To understand the logic behind them, The Wall Street Journal cited Cristel Russell, a professor of marketing at Pepperdine University, to understand how brands, such as Apple, place their products in shows and movies.
The logic boils down to three areas; visuals, audio, and connection to the plot, according to Russel. A viewer’s attention is typically geared towards the middle of the display, making product placements that are front and centered more noticeable. Apple uses that logic throughout several scenes of Ted Lasso and The Morning Show, for example, in which products are slowly brought into focus in the middle of the screen.
For audio, this may include references, such as the sound of an iOS notification or direct connections to Apple features and services. In several Ted
[…]
Content was cut in order to protect the source.Please visit the source for the rest of the article.
Read the original article: Here’s How Apple Strategically Places Its Products In Apple TV+ Shows