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It’s no secret that Apple and Google have a considerable monetary agreement that ensures Google’s position as the default search engine on Apple’s devices. In a new investor note by financial advisor Bernstein’s Toni Sacconaghi, the analyst claims Google’s payment to Apple to maintain the status quo could reach $15 billion in 2021, up from $10 billion last year.
First reported by Ped30, Sacconaghi’s note estimates that Google’s payments to Apple could continue increasing on-year and approach $18-20 billion in 2022. The Bernstein analyst bases his numbers on Apple’s public filings as well as a bottom-up analysis of Google’s traffic acquisition costs.
Google’s agreement with Apple in the search and advertising markets has been in place for over a decade, but with Google’s search engine dominance coming under increasing scrutiny in recent years, Bernstein analysts believe the agreement could face a regulatory risk.
In addition, Yahoo and Microsoft have both been interested in inking a deal with Apple to overthrow Google as the default search engine on iOS devices, and the analysts suggest Google’s huge payments to Apple are made to ensure Microsoft doesn’t outbid it.
We see two potential risks to GOOG’s payments to AAPL: (1) regulatory risk, which we believe is real, but likely years away; we see a potential 4-5% impact to Apple’s gross profits from an adverse ruling; & (2) that Google chooses to stop paying Apple to be the default search engine altogether, or looks to renegotiate terms and pay less. We have noted in prior research that GOOG is likely paying to ensure Microsoft doesn’t outbid it. That said, with payments likely to approach $18 – $20B in FY 22, it not implausible that Google could revisit its strategy.
Last year, the U.S. Justice Department filed an antitrust lawsuit against Google, claiming the Mountain View-based company has used anticompetitive and exclusionary practices in the search and advertising markets to maintain an unlawful monopoly. One of the main complaints against Google is its deal with Apple tha
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Read the original article: Google Could Pay Apple $15 Billion to Maintain Default iOS Search Engine Status in 2021, Suggests Analyst