Google Announces Privacy Sandbox on Android to Restrict Sharing of User Data

Google announced on Wednesday that it will extend its Privacy Sandbox activities to Android in an effort to broaden its privacy-focused, but less disruptive, advertising technologies beyond the desktop web. To that aim, Google stated it will work on solutions that prohibit cross-app tracking, similar to Apple’s App Tracking Transparency (ATT) framework, essentially restricting the exchange of user data with third parties as well as removing identifiers like advertising IDs from mobile devices. 

Anthony Chavez, vice president of product management for Android security and privacy, stated, “The Privacy Sandbox on Android builds on our existing efforts on the web, providing a clear path forward to improve user privacy without putting access to free content and services at risk.” 

Google’s Privacy Sandbox, which was announced in 2019, is a collection of technologies that will phase out third-party cookies and limit covert monitoring, such as fingerprinting, by reducing the number of information sites that can access to keep track of users online behavior. 

The Alphabet Inc. company, which makes the majority of its revenue from advertising, says it can safeguard phone users’ data while still providing marketers and app developers with new technology to deliver targeted promotions and measure outcomes. According to Anthony Chavez, vice president of product management for Android Security & Privacy, the proposed tools for the Android mobile operating system would limit the app makers’ ability to share a

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