Google and Apple lead initiative for an industry specification to address unwanted tracking

Companies welcome input from industry participants and advocacy groups on a draft specification to alert users in the event of suspected unwanted tracking

Location-tracking devices help users find personal items like their keys, purse, luggage, and more through crowdsourced finding networks. However, they can also be misused for unwanted tracking of individuals.

Today Google and Apple jointly submitted a proposed industry specification to help combat the misuse of Bluetooth location-tracking devices for unwanted tracking. The first-of-its-kind specification will allow Bluetooth location-tracking devices to be compatible with unauthorized tracking detection and alerts across Android and iOS platforms. Samsung, Tile, Chipolo, eufy Security, and Pebblebee have expressed support for the draft specification, which offers best practices and instructions for manufacturers, should they choose to build these capabilities into their products.

“Bluetooth trackers have created tremendous user benefits but also bring the potential of unwanted tracking, which requires industry-wide action to solve,” said Dave Burke, Google’s vice president of Engineering for Android. “Android has an unwavering commitment to protecting users and will continue to develop strong safeguards and collaborate with the industry to help combat the misuse of Bluetooth tracking devices.”

“Apple launched AirTag to give users the peace of mind knowing where to find their most important items,” said Ron Huang, Apple’s vice president of Sensing and Connectivity. “We built AirTag and the Find My network with a set of pr

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