Elon Musk’s Cool New Data Plan is Probably Ethically Wrong

There is no way around it. Elon Musk is a brilliant businessman. If you display the man a box, he will think outside of it. The CEO chased away all of Twitter’s advertisers, so he’s been trying to figure out how to make money for his company lately.

Based on a report in the Platformer newsletter, Twitter is working on a plan that would force users to opt in to targeted ads, removing a years-old privacy setting that gives users more control over their data. But wait, there’s more! The new strategy may require you to share your location data and allow Twitter to sell your data to third parties. Furthermore, the company may seek your permission to use your contacts and the phone number you provided for two-factor authentication to target advertising. These are not only brilliant ideas; they are almost certainly illegal as well.

As per Platformer’s sources, Twitter’s new innovation would display a full-screen pop-up asking users to consent to personalized advertising and location data collection. Because the only reason to get rid of the pop-up would be to say yes, using Twitter would be impossible without consenting to the new data regime. Several laws are in the way of what Elon may be planning.

The GDPR is in effect in Europe. Just last week, the EU issued a ruling against Meta that prohibited this type of mandatory consent. California has

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