Several internet businesses gather and use our personal information in exchange for access to their digital goods and services. With the use of that data, they can forecast and affect our behavior in the future. Recommendation algorithms, targeted marketing, and individualized experiences are examples of this type of surveillance capitalism.
Many customers are unhappy with these methods, especially after knowing how their data is obtained, despite tech companies’ claims that these personalized experiences and advantages improve the user’s experience.
Digital resignation refers to the circumstance in which users of digital services continue to do so while being aware that the businesses providing those services are violating their privacy by conducting extensive monitoring, manipulating them, or otherwise negatively affecting their well-being.
The Cambridge Analytica scandal and Edward Snowden’s disclosures about widespread government spying shed light on data-collecting techniques, but they also leave individuals feeling helpless and accustomed to the idea that their data will be taken and exploited without their express agreement. Digital resignation is what we call this.
Acknowledging and improving these tactics is the responsibility of both policymakers and businesses. Dealing with dat
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