A groundbreaking bill has been proposed by the Danish government to curb the growing threat of artificial intelligence-generated deepfakes, a threat that is expected to rise in the future. In the proposed framework, individuals would be entitled to claim legal ownership rights over their own likeness and voice, allowing them to ask for the removal of manipulated digital content that misappropriates their identity by requesting its removal.
According to Danish Culture Minister Jakob Engel-Schmidt, the initiative has been launched as a direct response to the rapid advancements of generative artificial intelligence, resulting in the alarmingly easy production of convincing audio and video for malicious or deceptive purposes. According to the minister, current laws have failed to keep up with the advancement of technology, leaving artists, public figures, and ordinary citizens increasingly vulnerable to digital impersonation and exploitation.
Having established a clear property right over personal attributes, Denmark has sought to safeguard its population from identity theft, which is a growing phenomenon in this digital age, as well as set a precedent for responsible artificial intelligence governance. As reported by Azernews, the Ministry of Culture has formally presented a draft law that will incorporate the images and voices of citizens into national copyright legislation to protect these personal attributes.
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