More than 1.3 million users have received notices from healthcare provider Novant Health that their private health data (PHI) had unintentionally been leaked to Facebook parent firm Meta.
Facebook marketers can add JavaScript a monitoring script known as Meta Pixel to their website to monitor the effectiveness of their advertising. Unauthorized patient records access and disclosure started in May 2020, when Novant launched Facebook ad-based marketing campaigns to promote the COVID-19 vaccine.
The company said that Novant Health was employing a misaligned pixel on both its website as well as the Novant Health MyChart patient interface and the pixel carried code that allowed businesses to track website activity.
The healthcare company placed the Meta Pixel code on its website to track these advertisements and evaluate their effectiveness.
After a reporter contacted and questioned about the use of MetaPixel, the pixel was introduced
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This article has been indexed from CySecurity News – Latest Information Security and Hacking Incidents
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