Crimson Memo: Analyzing the Privacy Impact of Xianghongshu AKA Red Note

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Early in January 2025 it seemed like TikTok was on the verge of being banned by the U.S. government. In reaction to this imminent ban, several million people in the United States signed up for a different China-based social network known in the U.S. as RedNote, and in China as Xianghongshu (小红书/ 小紅書; which translates to Little Red Book)

RedNote is an application and social network created in 2013 that currently has over 300 million users. Feature-wise, it is most comparable to Instagram and is primarily used for sharing pictures, videos, and shopping. The vast majority of its users live in China, are born after 1990, and are women. Even before the influx of new users in January, RedNote has historically had many users outside of China, primarily people from the Chinese diaspora who have friends and relatives on the network. RedNote is largely funded by two major Chinese tech corporations: Tencent and Alibaba. 

When millions of U.S. based users started flocking to the application, the traditional rounds of pearl clutching and concern trolling began. Many people raised the alarm about U.S. users entrusting their data with a Chinese company, and it is implied, the Chinese Communist Party. The reaction from U.S. users was an understandable, if unfortunate, bit of privacy nihilism. People responded that they, “didn’t care if someone in China was getting their data since US companies such as Meta and Google had already stolen their data anyway.” “What is the difference,” people argued, “between Meta having my data and someone in China? How does this affect me in any way?”

Even if you don’t care about giving China your data, it is not safe to use any application that doesn’t use encryption by

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