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A study from Juniper Research has found the global value of the CPaaS market will exceed $10 billion for the first time in 2022; rising from $8.6 billion in 2021. This represents growth of 17% year-on-year. To capitalise on this remarkable growth, the research predicts CPaaS vendors will seek to further differentiate their services by integrating novel solutions directly into their service platforms. Customer data platforms: Key to differentiation The study urges platform vendors to … More
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