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Callsign revealed that the rise of scams is harming organizations’ reputations across the world. The global study of consumers revealed that just receiving a scam message purporting to be from any brand is enough for 45% of them to lose trust in the organization regardless of any real association with the message. Financial services and ecommerce most targeted Industries most targeted by fraudsters are financial services and ecommerce with consumers stating that of all scam … More
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